If you’ve taken on the product owner job, you know it’s hard. And, if you’re trying to do it alone, or if your team or organization doesn’t understand it, it’s an impossible job. This workshop digs into the things that make product ownership so hard. We’ll talk about why you can’t make good product decisions alone, why you don’t really own product vision, and why most of what you build won’t be valuable. Using discussion and sharing with others, you’ll learn the concepts behind these tough challenges, and some strategies for dealing with them.

3 learning objectives:

* Understand the challenges product owners must face when taking on the role

* Understand how to work together with your product teams to meet those challenges

* Understand how to expose value and the risk in actually realizing it

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\About Jeff

Jeff Patton is the glue that connects good product management and strategy, lean user experience and agile delivery practices together. He has authored numerous articles, essays and, most recently, a critically acclaimed book, “User Story Mapping.” An independent consultant and thought-leader with a unique teaching and speaking style, he uses hand-drawings and engaging story telling to share his passion for product design.