Come listen to seven-year Pinterest veteran PJ Andersen speak about how Direct-to-Consumer brands can acquire customers profitably in the face of rising advertising costs on major ad platforms. He will cover topics like Pinterest best practices, how top brands are rethinking last click models, incrementally focused campaign measurement and much more. Time permitting, he will be taking questions from the audience, so come prepared.
PJ Andersen studied marketing at Brigham Young University, where he was the President the Marketing Association in the Marriott School of Business. After graduating from BYU in 2010, PJ joined Google, where he worked with SMBs across the country to get more out of their marketing spend. After two years at Google, PJ joined a young, promising startup called Pinterest as a founding member of the partners and monetization team. Since joining Pinterest seven years ago, PJ has been advising some of the biggest consumer product brands in the world on how they can acquire customers at scale through the Pinterest platform.
Lunch will be provided courtesy of Pinterest and Wooly
Head of Disruptors West
PJ Andersen studied marketing at Brigham Young University, where he was the President the Marketing Association in the Marriott School of Business. After graduating from BYU in 2010, PJ joined Google, where he worked with SMBs across the country to get more out of their marketing spend. After two years at Google, PJ joined a young, promising startup called Pinterest as a founding member of the…
PJ Andersen studied marketing at Brigham Young University, where he was the President the Marketing Association in the Marriott School of Business. After graduating from BYU in 2010, PJ joined Google, where he worked with SMBs across the country to get more out of their marketing spend. After two years at Google, PJ joined a young, promising startup called Pinterest as a founding member of the partners and monetization team. Since joining Pinterest seven years ago, PJ has been advising some of the biggest consumer product brands in the world on how they can acquire customers at scale through the Pinterest platform.
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