Silicon Slopes Consumer Chapter is hosting session 2 of 2 on Amazon advertising. This session provides an overview of the most common methods of advertising on Amazon along with tips, tricks, and learnings from our expert panel. The specific advertising avenues we will cover are:

• PPC (Sponsored Products and Sponsored Brands)

• Coupons

• Lightning Deals

• Promotions

• Display Ads

PANEL

Caleb Light

Co-Founder

Power Practical

Caleb started his first company, CupAd, in 2008 and sold advertising to companies like Overstock.com, Zagg, and the University of Utah. Caleb co-founded Power Practical in 2011 and developed the initial strategy to bring The PowerPot to market, primarily through the use of crowdfunding. Currently, Caleb manages all sales channels and operations at Power Practical. Caleb has a passion for the outdoors and loves to whitewater raft, fly fish and bow hunt.

Kyle Tarter

Co-Founder, Chief Product Officer

Nozani

Kyle co-founded Nozani, a technology-enabled and data-driven Amazon Marketing agency. Nozani currently manages hundreds of millions in Amazon sales and has increased revenue for thousands of businesses around the globe. Nozani operates with a team of nearly 100 FTE’s specializing in advertising, optimization, and marketing. He helped develop the Amazon Sponsored Ads accreditation process, has created Amazon optimization and management tools, and has launched over 10 Amazon brands.

Liz Adamson

Founder, Lead Consultant

Egility

Liz Adamson is the founder and lead consultant at Egility, a digital marketing agency specializing and Amazon advertising. Liz has worked with Amazon sellers since 2011 and brings 15+ years of experience in producing, marketing, and selling consumer goods as well as an MBA emphasizing marketing and brand management. 

Lunch will be provide thanks to this month's sponsor Nozani.