Join us for a panel discussion with some Utah’s top Account Based Marketers. Come learn what it’s all about and how to succeed with ABM.
Inverta
Managing Consultant
Qualtrics
Head of Global Growth
For more than 20 years, I have provided B2B demand generation frameworks for the world's most admired companies in tech. I am a pioneer in building ABM strategies that unite marketing and sales to achieve common revenue goals that are in line with company KPIs. I have built nurture frameworks that optimize stack utilization and internal skill sets for companies like Palo Alto Networks, Kentik, GWI, Invision and many more. I have successfully established ABM strategy, based on intelligent data insights for companies like Pluralsight, Epson, Financial Force, GWI, Palo Alto Networks and Access. I am a master user of Demandbase One and have led several companies through optimization for effective marketing insights and ABM orchestration.
Digital Marketing Leader with expertise in:
* ABM Strategy & Implementation
* Marketing and Sales Alignment
* Lead Nurture Ecosystems
* Data driven campaign optimization
* Top down KPI Development and Reporting
Parlay
Chapter President
QPilot
Chapter Vice President
Growvio
Chapter Vice President
Chapter Vice President
