How Tim & Eric Helped Purple Cure the Sunday Scaries to Sell Mattresses

Kiln - 2701 North Thanksgiving Way Suite 100 Lehi, 84043 Marketing
Thu, Apr 18, 2019, 3:00 PM (MDT)

128 RSVP'ed

About this event

Overview:

Hear the story and see the work behind the internet sensation ‘The Purple Boys’ as it moved people down the funnel all while building community and growing Purple’s brand and revenue.

Takeaways:

1. How to plan modular content for a performance brand campaign that scales

2. How to pick a branded content concept and content creator

3. What pitfalls to avoid 

Parking:

Parking at Kiln is free. You're welcome to park in the visitor spots, or the parking garage located East of the building.

Guests will need to check in at the front desk. There will be an iPad and computers to check in as you enter the building. 

Refreshments:

Shout out to our sponsor, Jive, who will be providing snacks during the event! 

Keynote

  • Alisa Gammon

    Alisa Gammon

    Purple

    Director of Social Advertising

    Alisa Gammon is a core leader on the Purple marketing team, marketing consultant, and a board member on Utah Digital Marketing Collective. Alisa has led campaigns that won the Digiday Award Best Social Video Campaign and Webby Award for Best Use of Mobile Media in partnership with Facebook Creative Shop and was recognized by Facebook as the Most Effective Monetized Advertising Account.

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  • When

    Thursday, Apr 18
    3:00 PM - 4:00 PM (MDT)

    Where

    Kiln
    2701 North Thanksgiving Way Suite 100 Lehi84043

    Organizers

  • Annalee Jarrett

    Annalee Jarrett

    97th Floor

    Marketing and Communications

    View Profile
  • Logan Mallory

    Logan Mallory

    Director of Digital Marketing

    View Profile
  • Dave Bascom

    Dave Bascom

    Zen Contractor

    Board Member

  • Rick Galan

    Rick Galan

    Qualtrics

    Head of Digital Marketing

    View Profile
  • Brandon Hassler

    Brandon Hassler

    97th Floor

    SVP of Marketing | Chapter Chair

    View Profile
  • Pete Larkin

    Pete Larkin

    Anglepoint

    Chapter Organizer

    View Profile
  • Partners