Hear the story and see the work behind the internet sensation ‘The Purple Boys’ as it moved people down the funnel all while building community and growing Purple’s brand and revenue.
1. How to plan modular content for a performance brand campaign that scales
2. How to pick a branded content concept and content creator
3. What pitfalls to avoid
Parking at Kiln is free. You're welcome to park in the visitor spots, or the parking garage located East of the building.
Guests will need to check in at the front desk. There will be an iPad and computers to check in as you enter the building.
Shout out to our sponsor, Jive, who will be providing snacks during the event!
Purple
Director of Social Advertising
Alisa Gammon is a core leader on the Purple marketing team, marketing consultant, and a board member on Utah Digital Marketing Collective. Alisa has led campaigns that won the Digiday Award Best Social Video Campaign and Webby Award for Best Use of Mobile Media in partnership with Facebook Creative Shop and was recognized by Facebook as the Most Effective Monetized Advertising Account.
Alisa Gammon is a core leader on the Purple marketing team, marketing consultant, and a board member on Utah Digital Marketing Collective. Alisa has led campaigns that won the Digiday Award Best Social Video Campaign and Webby Award for Best Use of Mobile Media in partnership with Facebook Creative Shop and was recognized by Facebook as the Most Effective Monetized Advertising Account.
97th Floor
Marketing and Communications
Director of Digital Marketing
Zen Contractor
Board Member
Qualtrics
Head of Digital Marketing
97th Floor
SVP of Marketing | Chapter Chair
Anglepoint
Chapter Organizer
