Scott Konopasek, the founder of Mint Measure, will teach the fundamentals of marketing attribution for every stage of a brands’ journey. Whether your brand is just starting with paid ads, or spending millions of dollars per year, you’ll learn which tools and approaches are helpful at each stage. Topics covered include:
- Attribution approaches for every stage of business
- How to pick the right tool and methodology
- Turning attribution data into action
- How to use/sell attribution internally
Mint Measure
Founder & CEO
For over a decade I did every job in performance marketing: media strategy, ad buying, reporting and analytics, you name it, I did it.
I consistently saw that my clients needed better analytics to prove/improve their results and free tools (platform and adserver reporting) weren't good enough. But, advanced analytics tools were too expensive for my clients and outputs like fractional cre…
For over a decade I did every job in performance marketing: media strategy, ad buying, reporting and analytics, you name it, I did it.
I consistently saw that my clients needed better analytics to prove/improve their results and free tools (platform and adserver reporting) weren't good enough. But, advanced analytics tools were too expensive for my clients and outputs like fractional credit weren't helpful for improving performance.
Over 10 years I developed a new measurement system to overcome solve these problems.
After validating my ideas with agency peers at a conference in 2019, I realized there were tons of marketers that were up against all the same challenges, so I started building on nights and weekends.
A few times a week I still think I must be crazy for launching a startup.
I built Mint Measure to be the tool I wish I had during my years as a performance marketer. Now, any brand can get insights to see what’s working, prove effectiveness, and spend smarter.
I built Mint Measure to give marketers the 'hidden metrics' that make clients trust you more and blow their minds with consistent optimization.
Parlay
Chapter Chair
Max Connect Digital
Vice President
QPilot
Vice President
