With so many digital measurement tools at our disposal, the desire to test ideas in marketing organizations continues to increase. We all want to think our ground-breaking ideas will be game-changers. But there is a time and place to test ideas. Certain elements need to meet specific criteria in order to be considered a conclusive test. A simple "majority rules" mindset will not give you accurate results. This session will present a framework for how to create indisputable tests for marketing organizations, and highlight the common pitfalls that most companies don't even know exist.
Filevine
Head of Performance Marketing
Award-Winning Digital Marketing Pro With A Reputation For Pushing The Envelope & Delivering Results
Parlay
Chapter Chair
Max Connect Digital
Vice President
QPilot
Vice President