Say Yes to the Test: How to Bring Indisputable Meaning To Your Hunches

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This session will present a framework for how to create indisputable tests for marketing organizations, and highlight the common pitfalls that most companies don't even know exist.

About this event

With so many digital measurement tools at our disposal, the desire to test ideas in marketing organizations continues to increase. We all want to think our ground-breaking ideas will be game-changers. But there is a time and place to test ideas. Certain elements need to meet specific criteria in order to be considered a conclusive test. A simple "majority rules" mindset will not give you accurate results. This session will present a framework for how to create indisputable tests for marketing organizations, and highlight the common pitfalls that most companies don't even know exist.

Keynote

When

Wednesday, Feb 9
11:30 AM - 1:30 PM (MST)

Where

Kiln HQ
2701 N Thanksgiving Way #100 Lehi84043

Organizers

  • Rick Galan

    Rick Galan

    Divvy

    Chapter Committee Member

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  • Pete Larkin

    Pete Larkin

    Anglepoint

    Chapter Chair

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  • Braden Thurston

    Braden Thurston

    Max Connect Digital

    Chapter Committee Member

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Partners