As organizations grow, misalignment between different revenue driving teams oftentimes creates discord and can hinder and even halt growth. By unifying all revenue driving aspects of your business beneath a central revenue operations team that determines kpis, manages a central technology stack, and provides transparent reporting to leadership teams, synergy in the handoff from marketing to sales, sales to customer success, and so on will drive growth and profitability at a much faster rate than ever before.
Key Takeaways:
1. Create a central Revenue Ops team where all issues of marketing and sales ops can flow through with a centralized technology stack.
2. Tie all your marketing goals to an overall revenue goal. By measuring what truly matters, you can be lean and optimized.
3. Focus on the funnel as a whole and help everybody at the company understand how their kpi's affect the revenue goal as a whole.
Huge thanks to Robert Half, who is the sponsor of this chapter. They will be providing treats for this event.
Divvy
SVP of Revenue
Sterling Snow, SVP of Revenue at Divvy, lives to hit goals and shatter expectations. Sterling served as the Marketing Communications Director for Jive, one of Forbes’ Next Billion Dollar Startups & grew their marketing team to maturity. While there, Sterling helped Jive win dozens of major awards from organizations such as USAToday, Deloitte, & Forbes.
In March 2018, Sterling tra…
Sterling Snow, SVP of Revenue at Divvy, lives to hit goals and shatter expectations. Sterling served as the Marketing Communications Director for Jive, one of Forbes’ Next Billion Dollar Startups & grew their marketing team to maturity. While there, Sterling helped Jive win dozens of major awards from organizations such as USAToday, Deloitte, & Forbes.
In March 2018, Sterling transitioned to a role as VP of Marketing at Divvy, a payment and expense management solution for business. Since then, lead generation at Divvy has skyrocketed over 3000% and he has worked closely with sales to break records month after month. Recently, he moved to his current role as SVP of Revenue, focusing on the customer pipeline, from marketing and sales through customer success and support. In his free time, Sterling enjoys playing basketball & soccer.
Parlay
Chapter Chair
Max Connect Digital
Vice President
QPilot
Vice President
