Why Attribution Is Killing Your Marketing Strategy

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About this event

Join us on Tuesday, June 21st for a panel discussion on “Why Attribution Is Killing Your Marketing Strategy.”

The discussion will be centered on how a hyper-focus in short-term performance marketing can ensnare marketers into believing that every dollar invested must be directly attributable to some immediate outcome. This type of tunnel vision is what kills marketing strategies and sets up businesses for a future disaster. Our panelists will detail how a brand can achieve a healthy blend of both short-term performance marketing and long-term brand building to create the best digital ecosystem for the longevity of a brand.

This event is free to attend, but seating is limited and registration is required. Lunch will be provided at 11:30 AM with the panel discussion beginning at 12:00 PM.

Keynotes

When

Tuesday, Jun 21
11:30 AM - 1:30 PM (MDT)

Where

Max Connect HQ
13702 S 200 W B-1 Draper84020

Organizers

  • Rick Galan

    Rick Galan

    Divvy

    Chapter Committee Member

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  • Pete Larkin

    Pete Larkin

    Anglepoint

    Chapter Chair

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  • Braden Thurston

    Braden Thurston

    Max Connect Digital

    Chapter Committee Member

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Partners