We'll be joined on January 20th by UVU SMARTLab Director Dale Jolley.
The UVU SMARTLab is one of the most advanced and award-winning marketing research labs in the United States. It conducts eye tracking, Electroencephalography, Facial Coding, and Galvanic Skin Response testing on client’s websites, product packaging, digital and nondigital marketing assets, and commercials.
The SMARTLab’ s marketing research provides their clients with data that tells them which components of their campaigns are capturing customer’s visual attention, how hard their customer’s brains are working to understand the components of their campaigns, and how customers are responding physiologically to their campaigns. Ultimately, the SMARTlab’s testing provides actionable data for its clients and takes the guesswork out of marketing.
For the past eight years, the UVU SMARTLab has been led by Dale Jolley who is the Director of the SMARTLab and a professor of Customer Experience at Utah Valley University. Prior to coming to UVU, Dale spent 25 years in the pharmaceutical and biotech industries working with companies such as Pfizer, AstraZeneca, Amgen and was a senior level executive where he oversaw sales and marketing.
Come enjoy lunch & learn from a great Silicon Slopes entrepreneur.