'Green' Sustainability Claims

Tue, Mar 29, 2022, 4:00 PM (MDT)

3 RSVP'ed

About this event

“Green Claims” in consumer advertising are on the rise – everything from environmental impact, carbon footprint, animal welfare and fair trade are credentials now at the forefront of consumer advertising campaigns. That means an increased risk of litigation if a false impression or misleading information is conveyed by such representations, AKA “greenwashing.” We’ll talk about the regulatory environment, the litigation risks and some best practices in making viable green claims.


  • Alyssa Sheehan

    Alyssa Sheehan

    Nu Skin Enterprises

    USBC Board Member

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  • Trish Kenlon

    Trish Kenlon

    USBC Board Member

  • Deven Patten

    Deven Patten

    USBC Board Member

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