“Green Claims” in consumer advertising are on the rise – everything from environmental impact, carbon footprint, animal welfare and fair trade are credentials now at the forefront of consumer advertising campaigns. That means an increased risk of litigation if a false impression or misleading information is conveyed by such representations, AKA “greenwashing.” We’ll talk about the regulatory environment, the litigation risks and some best practices in making viable green claims.
Nu Skin Enterprises
USBC Board Member
USBC Board Member
USBC Board Member
