'Green' Sustainability Claims

Sustainability
Tue, Mar 29, 4:00 PM (MDT)

3 RSVP'ed

About this event

“Green Claims” in consumer advertising are on the rise – everything from environmental impact, carbon footprint, animal welfare and fair trade are credentials now at the forefront of consumer advertising campaigns. That means an increased risk of litigation if a false impression or misleading information is conveyed by such representations, AKA “greenwashing.” We’ll talk about the regulatory environment, the litigation risks and some best practices in making viable green claims.


Organizers

  • Alyssa Sheehan

    Alyssa Sheehan

    Nu Skin Enterprises

    USBC Board Member

    View Profile
  • Deven Patten

    Deven Patten

    USBC Board Member

  • Greta Weiser

    Greta Weiser

    USBC Board Member

  • Trish Kenlon

    Trish Kenlon

    USBC Board Member